Duration: 1 hour
Consumers are influenced by market regulations and finances, but also by demographic factors (such as their location, gender, household size, etc.) and psychological factors (such as information processing, group influences, and personality). In this course, you'll learn about the eight consumer needs, what consumers want, reference groups, the buying process, demographics, psychographics, other influences, branding and more.
Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.