Psychology of Consumer Behaviour

Duration: 1 hour

A significant aspect of marketing psychology is understanding the behaviour of consumers in relation to purchasing products and services. Information about people’s buying behaviours may be derived from social psychology, research on motivation, emotions and perceptions. In this course, you will learn the foundation theories and principles which can be taken from the field of psychology and applied to marketing.


Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.

Self Assessment Test