Duration: 1 hour
If you are to sell something properly, you must know what you are selling, both its strengths and weaknesses. Only then are you prepared to answer the full range of questions that are likely to be thrown at you by a prospective customer. This product knowledge not only makes you a more effective salesperson; it will add to your credibility as an expert, allow you to consider options in a more informed manner, and will allow you to use your knowledge to direct your sales toward individual needs, attitudes, and interests.
Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.