Scriptwriting for Advertising


Learn how to write for advertising. Writing for advertising requires slightly different skills to writing elsewhere. A TV advertisement, for example, may last only 30 seconds, whilst a film can last three hours. A story will need to be told in those 30 seconds. It will need to have a beginning, middle and an end, so the story will need to be precise and clear and get its message across.


Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.

Self Assessment Test