What is Marketing Psychology?

Duration: 1 hour

Marketing psychology is the study of consumer behaviour and application of that understanding to the sale of goods. Marketing psychologists come from a range of backgrounds, and help a variety of business improve sales and product design. In this course, you'll about roles in marketing psychology, applications, and future directions.


Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.

Self Assessment Test